Digital StrategyReviews

How to Get More Google Reviews For Your Local Business

Nearly every business, especially local ones I've worked with wants to know how they can get more positive online reviews for their company. Why? Because they know what everyone else knows. Online reviews can make or break a company. That's the reality in today's hyper-connected world in which your reputation as a company is always on display for the world to see. Sure there's some level of foolish gaming of…
Digital StrategyPPCSEO

The Most Important Digital Marketing KPI’s You Should be Tracking

So you've hired a digital marketing agency. Perhaps just a few freelancers that call themselves SEO experts. Or maybe you've brought on a small but, what you hope to be, capable in-house digital marketing team. How do you know if the time and money you're spending on these resources are producing any measure of return? How do you know these efforts are providing a positive return on investment that will…