Digital StrategyPPCSEO

The Most Important Digital Marketing KPI’s You Should be Tracking

So you've hired a digital marketing agency. Perhaps just a few freelancers that call themselves SEO experts. Or maybe you've brought on a small but, what you hope to be, capable in-house digital marketing team. How do you know if the time and money you're spending on these resources are producing any measure of return? How do you know these efforts are providing a positive return on investment that will…
Content MarketingDigital StrategySEO

The Importance of Location Pages for Local SEO

If your business relies in any way on being found locally, you're most likely aware of the importance that location pages play in SEO. Increasingly Google and other search engines are looking for a variety of signals to help them organize your significance as a local business as compared to other competitors in the area. What exactly are those signals and what role does a location page play in those?…
Sebastian Arciszewski
April 22, 2019