Content Marketing

Content MarketingRetirement Home

How Content Marketing Can Drive More Sales & Leads for Your Retirement Home

Content marketing is one of the cornerstones of a solid digital marketing strategy, but producing and publishing content that doesn’t appeal to, educate or entertain your target audience is potentially a waste of time and money. This statement is especially true of producing content that is in service of generating interest in your retirement home or community. Furthermore, if the content you’re creating doesn’t stand out from your local competitors,…
Content MarketingDigital StrategySEO

The Importance of Location Pages for Local SEO

If your business relies in any way on being found locally, you're most likely aware of the importance that location pages play in SEO. Increasingly Google and other search engines are looking for a variety of signals to help them organize your significance as a local business as compared to other competitors in the area. What exactly are those signals and what role does a location page play in those?…
Sebastian Arciszewski
April 22, 2019